Not content with limiting themselves to designing couture and ready-to-wear clothing, fashion designers are adding outdoor furniture to their ever-growing list of accomplishments. The outdoor lifestyle has grown into more than a trend and has become a facet of our homes that we are neither willing to forego nor leave behind should our place of residence change. In a word, outdoor living is fashion and that makes it attractive to famous designers and the large companies with which they are aligned.
Missoni, Fendi, and Louis Vuitton are a few of the major fashion brands that have entered the world of outdoor furniture design. High end and featuring attention to detail, luxury brands and outdoor living go together like Queen Elizabeth and her handbags. However, some of those high fashion names, such as Missoni, are partnering with more mainstream distribution channels, making high-end looks more accessible to all.
Known for his vibrant colors and geometric zig-zag designs, the Italian designer Missoni applies the same patterns and fun colors to his outdoor furniture as his well-recognized knitwear. Ottavio and Rosita Missoni founded their company in 1953. Their brightly colored, geometric knits became the darling of fashion editors, leading to boutiques in department stores, stand-alone stores, and today, licensing with major retailers such as Target.
The Fendi name was first used on furs and leather goods. Today, the Fendi brand includes ready-to-wear, fragrances, eye ware, time pieces, home accessories, and now, outdoor furniture.
Louis Vuitton has become the ne plus ultra in the leather goods category. The famous gold LV logo on a brown leather background is one coveted by fashion mavens everywhere. Created in 1854, the Louis Vuitton brand has grown to include shoes, eye ware, time pieces, books, jewelry, ready-to-wear, and, outdoor furniture and accessories.
Fashion is fashion. Whether something you wear it, drive it, sit on it, or surround yourself with it, separating design and fashion is difficult to do. Designers see the world with their own vision. For those who are successful at building a brand, branching out and creating for another category is natural, welcome, and a continuation of the creative process. It should be no surprise that designers are finding their way to outdoor furniture. The question is, what’s next?